About Whatchan – Adrian Dane

About Whatchan - Adrian Dane

Adrian Dane, a native of Grimsby on the northeast coast of England, has been a devoted football enthusiast since the early 1980s. Growing up in a town with a rich maritime history, he found his passion on the football pitch rather than the docks. His love for the sport was nurtured by frequent visits to some of the nation’s most storied stadiums. From cheering on his hometown team at Blundell Park to experiencing the electric atmosphere at Bloomfield Road in Blackpool and witnessing legendary matches at Old Trafford, these experiences have fuelled his lifelong dedication to football. Adrian often recalls the thrill of watching iconic players such as Cristiano Ronaldo, David Beckham and George Best, whose skills ignited his passion even further. The excitement of seeing the crowd erupt when a goal is scored is something he cherishes deeply.

Adrian’s professional journey is as diverse as it is intriguing. He began his career serving in the Royal Navy, where he developed discipline, resilience, and a global perspective. After his naval tenure, he ventured into the music industry by opening a Happy Hardcore shop, catering to fans of the high-energy electronic music genre. This shop became a hub for local music lovers, hosting listening parties and live DJ sessions. His entrepreneurial spirit didn’t stop there; he also made his mark as a promoter and DJ with XL Promotions, orchestrating events that brought music enthusiasts together. Dane also dabbled in music production, creating a remix of the Great Escape with his cousin, Lee Mason. This collaboration not only showcased their creativity but also solidified Adrian’s place in the local music scene.

The duo reunited recently, creating a remix of Thunderclouds by LSD (Lee Mason remix). This project allowed them to explore new sounds and engage with a broader audience, demonstrating their commitment to evolving their musical craft and keeping up with contemporary trends.

Moreover, their remixes often feature innovative elements that blend various genres, appealing to both hardcore fans and newcomers alike. The creative process behind each remix is an adventure, where Adrian and Lee experiment with different beats and lyrics, ensuring each track tells a unique story.

The Village Rejects (All songs written by Adrian Dane). This project reflects Adrian’s personal journey and experiences, as he pours his heart into the lyrics, resonating with listeners on a profound level.

Adrian Dane – Dj4beat | Spotify. His Spotify page features a collection of tracks that highlight his versatility and dedication to the craft, making it easy for fans to discover his evolving sound.

Adrian Dane – Dj4beat – YouTube. On his YouTube channel, he shares not only his music but also insights into his creative process and behind-the-scenes moments, allowing fans to connect with him on a more personal level.

‎Adrian Dane – Dj4beat – Apple Music. This platform allows listeners to enjoy Adrian’s latest releases while exploring his musical evolution over the years.

You’re My Sunshine • The Village Rejects. This album showcases the creative synergy between Adrian and Lee, featuring tracks that are not only catchy but also thought-provoking.

Broken Crown Blues – YouTube. The accompanying visuals enhance the storytelling aspect of the song, captivating audiences and inviting them to experience the emotions conveyed through the music.

With a natural talent for mentoring and communication, Adrian spent over a decade as a Learning & Development Trainer for BT (British Telecom). In this role, he empowered countless individuals by sharing knowledge and fostering professional growth. His ability to connect with people and facilitate learning became one of his most valued skills. Adrian Dane’s ability to produce impactful learning aids led to him leaving BT after a career of over twenty years to set up pics2vids. His passion for helping others succeed has left a lasting impact on many lives.

Adrian Dane – Football Previews

For the past thirteen years, Adrian has been channelling his expertise into the iGaming industry, working with a leading company where he provides insightful weekly football previews. His analyses combine a deep understanding of the game with industry knowledge, offering valuable perspectives to a wide audience of football fans and bettors alike. Each preview brings a fresh perspective, often including statistics, player form, and tactical insights, making them essential reading for anyone interested in the sport.

Adrian Dane’s Contribution to Football Broadcasting

Recognising a gap in how fans accessed information about football broadcasts, Adrian took the initiative to create a solution. On December 26th, 2019, he launched his website, Whatchan. The platform was designed to help visitors effortlessly find the channels airing all the top football fixtures, simplifying the viewing experience and ensuring that fans never miss a moment of the action. The site includes user-friendly features such as a search function, live updates, and comprehensive guides to football schedules, making it an invaluable resource for fans.

Through his website and professional endeavours, Adrian continues to share his passion for football, connecting fans to the sport he loves and contributing to the community that has given him so much joy throughout his life. His dedication to making football accessible to all, whether through insightful analyses or innovative platforms, showcases his unwavering commitment to the beautiful game and its fans.

Adrian Dane & Learning & Development

With over 12 years of dedicated experience as a Learning & Development Specialist at BT, Adrian has a proven track record of designing and executing the full training lifecycle—from needs analysis and curriculum design to hands-on delivery. He became a subject matter expert during the UK’s national broadband rollout, excelling at translating highly technical concepts into clear, understandable training for non-technical staff.

A specialist in large-scale change management, Adrian successfully guided thousands of employees through significant operational shifts, retraining them for new roles and ensuring smooth transitions with strong communication and clear business cases. His expertise also led to international assignments in India, where he aligned offshore team performance with demanding UK standards, demonstrating exceptional cross-cultural training and coaching skills.

In his final years at BT, Adrian was a key collaborator in pioneering the company’s digital learning transformation. As an instructional designer, he was instrumental in creating a new generation of engaging and cost-effective remote learning solutions. He is passionate about building interactive, hands-on learning experiences from the ground up, a skill he continues to hone through personal development projects. These recent examples showcase his ability to create comprehensive, user-friendly educational tools:

To explore Adrian’s full professional history, including his work in quality assurance and e-learning development, please visit his LinkedIn profile.

Adrian Dane’s First Book – The Echo of the Static

On 31st August 2025, Adrian Dane released his first published book, The Echo of the Static: The Entire Four Episodes – ISBN: 9798263113377

Readers in the UK, get your official ‘First Contact’ copy here: https://www.amazon.co.uk/dp/B0FPMJGZFH
Leser in Deutschland, nehmen Sie am interstellaren Phänomen teil: https://www.amazon.de/-/en/gp/product/B0FPMJGZFH